Social media is exciting, it’s fun, it brings new connections, new routes to market, new opportunities. But it’s just another communications tool, and one that needs to be developed.
We offer coaching in how to use social media as part of your overall communications strategy:
- A two hour introductory session exploring the communications challenges and opportunities of social media, tailored to you, your staff and your business.
- A two hour session on how to build a social media profile for your business, how to define the message, the vehicle, the personality, the frequency and decide on budget and responsibility.
- A day-long session focusing on how to create an effective social media strategy, bind it to your communications strategy, agree the core message, set up the relevant accounts/profiles and establish the appropriate measurement tools.
We understand it takes time to learn to be a great communicator. And sometimes, even when you know what you want to communicate and how you want to communicate it, there isn’t time or resource in the business to allow you to do it spectacularly well.
So once we’ve been through the training together, we’ve helped you assess the market opportunity and create a dynamic social media strategy – both online and offline – and coached you through the process of launching your new online identity, advising on blogs, Twitter strategy, LinkedIn and Facebook, you might decide you’d like us to stay by your side.
If you want to outsource your social media communications, then we can manage that for you too, but at the very least we will be on hand to coach you to be able to do it all on your own.