I get a real buzz from making things happen for companies and seeing their names in print. I’ve even been known to do a victory dance round the room when I open the paper (or read online) the story I’ve been pushing.
That’s what gets me out of bed in the morning – well that and a really annoying alarm clock… I love hatching plans and finding angles that will hit the spot. Helping companies develop their strategies and seeing the results is hugely rewarding.
I love working with nice people and working on projects or with companies I believe in but my ethics won’t let me bullshit or publicise something that’s morally wrong. Don’t come to us if you want spin as we simply won’t do that – there’s really no need.
I believe that you can get your message across in an honest and ethical way that’s better for you and your company.
Deb joined Tartan Cat Communications in 2010 following 11 years with a global telecommunications company where she headed up the global external relations function.
During her time at this FTSE100 organisation (and its predecessor company) she developed and implemented the communications strategy for corporate rebrands, flotations, a number of acquisitions and disposals, as well as two demergers, building significant experience in communicating corporate transactions to a wide range of audiences.
Throughout this time Deb ran a number of functions from corporate communications and internal communications, to financial and trade PR, analyst relations and also marketing and product communication. This depth of experience ensures that she understands the challenges facing businesses today, and how to deliver a coordinated communications campaign that reaches all audiences effectively. Her skill set is unique agency-side in the UK.
Prior to that, Deb worked at what was then one of Scotland’s leading PR agencies (Barkers) where she successfully delivered communications campaigns for a number of clients including the Heritage Lottery Fund, Coca Cola, Cala Homes, North Ayrshire & Arran NHS Trust and Redland Aggregates.
Deb’s early background was in magazine publishing where she was responsible for sub-editing and the production of a number of publications including the monthly financial industry publication The Actuary.