I love words. I love what they mean, how they sound and how they can make you feel; happy or sad, love or hate, the call to action or the expression of passion, the encouragement or the consolation. Words paint a picture of the soul.
The sheer, vibrant power of communication is truly thrilling and addictive in equal parts.
But, I also appreciate the damage that can be done when words are used without care or thought, thrown around with contempt or used in anger to hurt or to dominate.
A unique background in journalism and business means my understanding of communication runs deeper than most.
And I love to help.
Michelle is the founder and ‘Top Cat’ at Tartan Cat Communications – a new voice in social media and communications.
A former national newspaper journalist, Michelle understands what businesses need to do to get their message across, and has harnessed the social media agenda to drive new ways of communicating.
At Tartan Cat, Michelle develops and delivers social media and communication campaigns for a variety of companies from the corporate and financial sector through to new business start-ups. Previously she has helped companies such as the NHS and the MoD to utilise communication as a growth strategy. Michelle is a prolific twitterer (@tartancat), and has built up a strong following becoming respected for bringing professional journalism to the social media arena.
As a former business founder of an award winning tech company, Michelle now uses the knowledge and experience this gave her to deliver guest lectures in Entrepreneurship at Stirling University as well as at numerous corporate events throughout the country. Michelle was an enthusiastic supporter of Napier University’s Centre for Entrepreneurship for three years and was a Lead Teaching Entrepreneur.
Michelle has written a weekly business column for Scotland on Sunday since January 2008. In the past she has contributed business features to both Up and Unlimited magazines, and enjoyed a controversial, weekly column for Scotland’s first business newspaper – Business AM.
She is regularly invited to speak about communications, journalism and social media at events across the country.