“I know you believe you understood what you think I said, but I’m not sure you realise what you heard is not what I meant.”
The single biggest problem with communication is the illusion that it has actually taken place.
With all the current forms of communication, Facebook, YouTube, Bebo, MySpace, Twitter, Foursquare, it’s easy to get caught up in the social media frenzy and throw yourself wholeheartedly into everything. I’ll have one of these and one of those and how many followers have I got now? More than you?
It’s true that social media is the future. But it’s also essential to pare everything back to the most basic form of communication and build a foundation of quality, traditional communications onto which you can pile the most relevant forms of social media for you.
Trust, openness, transparency, honesty are fundamental. With the pace of communication increasing exponentially, we need to be really clear about what we want to say, how we want to say it, and to whom. And we need to start with ourselves. Then our employees, and then take it further. And only then do we need to consider technology.
A clear, concise and effective communications strategy will underpin any strategic business development activities. We can work with you to ensure all your communications drive growth, productivity, profitability, quality of service, and ultimately employee and customer loyalty and satisfaction.
To harness the power of PR and marketing, whether online or offline, activities must be specific, targeted, frequent, consistent, opportunistic, flexible, “of interest” to the reader/potential client … and, most importantly, in line with company strategy.
Tartan Cat has in-depth experience of driving the very best communications throughout a business, resulting in improved performance and customer and employee satisfaction all round.
Communications services include